The Slide Story
Slide is a full-stack insurtech based out of Tampa, FL. The company was founded in 2021 by Bruce Lucas, an insurance insider with a deep understanding of how technology can be applied to achieve better outcomes for both consumers and the business.
As Founder, Chairman, and CEO of Heritage Insurance, Lucas took the super-regional homeowner's insurance carrier from inception to IPO and beyond. After maintaining profitability and stability every year of his 9-year tenure, he left the company to pursue the next big opportunity in insurtech, which he believes is the future of insurance. Lucas envisioned leveraging data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.
To deliver on his vision of Slide, he joined forces with a network of insurance, technology, data science experts from marquee companies like Amazon, Facebook, Progressive, and eBay. He also forged a data partnership to give Slide a dataset in excess of $5 trillion total insured value. Building AI, machine learning, and data science capabilities on Big Data is the key to Slide's technological advantage. It is impossible to have credible artificial intelligence and machine learning without it. With a dataset larger than any other insurtech competitor, Slide is positioned to make better underwriting decisions and provide more options for homeowners.
Curated by deep data science, Slide's cutting-edge technology will streamline and hyper-personalize every touchpoint in the value chain. Behind the scenes, it powers better underwriting decisions, streamlines operations, and optimizes profitability. On the front end, independent agents and customers have the flexibility to design insurance on their terms with the slide of a button.
Slide completed an oversubscribed $100 million Series A in November 2021 and through acquisition of the St. John's book, Slide became the 3rd largest insurtech in the market in March 2022.
Bruce Lucas
Founder & CEO
Hassan Sawaf
Co-Founder & Chief Scientific Advisor
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Founder & CEO
Bruce Lucas is Slide’s Founder and Chief Executive Officer. He leads the vision, development, and execution of the company’s business strategy, growth, and profitability.
Bruce is regarded as one of the top P&C insurance executives in the US. Internationally, he was named a top insurtech influencer for his leverage of Big Data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.
Prior to Slide, Bruce founded super-regional insurer Heritage Insurance (NYSE: HRTG), where he served as CEO and Chairman of the Board. There he grew the company from a single-state startup to over $1 billion in annual revenue in 15 states, maintaining profitability and stability every year of his 9-year tenure.
Bruce is an alumnus of Indiana University and holds a Doctor of Law from the Indiana University Maurer School of Law.